Creating a Product-Centric Organization

Deliver more innovative products by becoming more product-centric. Learn how to structure your organization, build effective teams, create a stronger product strategy, and more.

Introduction

• Four pillars of a product organization

1. Organizing the People

• Organizational structure
• VP of product
• Why we use product teams
• Creating effective product teams
• Learning break: Jay's product team

2. Implementing the Process

• Mission, vision, and strategy
• Creating a strong product vision
• Creating a strong product strategy
• Objectives and key results (OKRs)
• Evaluating OKRs

3. Building the Product

• Customer discovery
• Product discovery
• Prototyping products
• Testing products

4. Creating the Culture

• Missionaries vs. mercenaries
• Data-driven culture
• Key performance indicators (KPIs)

Conclusion

• Create your product-centric organization