Google Analytics Quick Start

This course offers everything you need to take advantage of the latest features of Google Analytics. Learn how to manipulate reports, analyze data, and segment your audiences.

Introduction

• Unlock the power of Google Analytics

1. Google Analytics Foundations

• The importance of digital analytics
• How does Google Analytics work
• Google Analytics hierarchy

2. Google Analytics Key Functionality

• Dimensions and metrics in Google Analytics
• Channels in Google Analytics
• Source and medium in Google Analytics
• Campaign Tracking in Google Analytics

3. Getting Started with Google Analytics

• Setting up Google Analytics
• Tracking data in Google Analytics
• Learning Google Analytics reports
• Navigating Google Analytics interface
• Google Analytics acquisition reports
• Google Analytics engagement reports
• Google Analytics demographics reports
• Viewing audiences and analysis

Conclusion

• Your path forward with Google Analytics