Google Analytics Quick Start
Offered By: LinkedIn Learning
Course Description
Overview
This course offers everything you need to take advantage of the latest features of Google Analytics. Learn how to manipulate reports, analyze data, and segment your audiences.
Syllabus
Introduction
- Unlock the power of Google Analytics
- The importance of digital analytics
- How does Google Analytics work
- Google Analytics hierarchy
- Dimensions and metrics in Google Analytics
- Channels in Google Analytics
- Source and medium in Google Analytics
- Campaign Tracking in Google Analytics
- Setting up Google Analytics
- Tracking data in Google Analytics
- Learning Google Analytics reports
- Navigating Google Analytics interface
- Google Analytics acquisition reports
- Google Analytics engagement reports
- Google Analytics demographics reports
- Viewing audiences and analysis
- Your path forward with Google Analytics
Taught by
Brad Batesole and Madecraft
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