Google Analytics (GA4): Audience-Building and Segmentation

Learn to use advanced segmentation in Google Analytics to measure users and build audiences.

Introduction

• Leveraging audience-building and user analysis with GA4

1. Introduction to User Analysis in Google Analytics

• How to scope segmentation in GA4 vs. Universal Analytics
• How to differentiate and appraise the audience tools in GA4
• How User-ID and Data Import can broaden user measurement

2. Using the Audience Tool in Google Analytics 4

• How dimensions and events build audiences in GA4
• Leveraging templates for segmentation in GA4
• How conditions and membership determine user inclusion
• Audience building with scoping and exclusions
• How to use conditions based on time in GA4
• Predictive audience membership and predictive audiences

3. Customizing and Reporting on Audiences and Segments

• How to enhance your segmentation with events and dimensions
• How to implement user properties in GA4
• How to report on audiences and segments in GA4
• Applying audiences beyond the GA4 interface

4. The Advanced Analysis Reports in GA4

• Segmenting users within the Advanced Analysis tool
• Exploring segments based on user funnels in GA4
• Exploring segments based on the user journey in GA4
• Exploring segments based on segment overlap and cohorts

Conclusion

• Start leveraging GA4 audience in your marketing analysis