Generative AI for Digital Marketers

Learn about generative AI breakthroughs, opportunities and risks for marketers, and strategies digital marketers can use to integrate AI tools into creative workflows.

Introduction

• Digital marketing meets generative AI

1. Defining AI Terms for Marketers

• Narrow versus general AI
• Four AI concepts marketers need to know
• Crafting a marketing prompt

2. Navigating AI Tools for Marketers

• AI and writing in marketing
• AI and design in marketing
• AI and video in marketing
• Generative AI beyond writing and design
• AI, the metaverse, and immersive marketing

3. Developing Your AI Marketing Strategy

• AI issues, risks, and policies
• AI workflow and marketing tools

Conclusion

• AI and your marketing and creative team