YoVDO

Fundamentals of a Redesign

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Web Design Courses Logo Design Courses Packaging Design Courses

Course Description

Overview

Learn how to redesign or refresh an existing brand, from the logo and packaging to the website.

Syllabus

Introduction
  • Fundamentals of a redesign
1. Foundations
  • Reasons to redesign
  • Determining the need for a redesign
  • The original design: The good and bad
  • Strategic goals
  • Meeting the goals visually
2. Case Study: Changing Direction
  • Case study: Changing direction
3. Process
  • Client interface
  • Types of redesign: Evolution
  • Types of redesign: Revolution
  • Naming
  • Launching the new design
4. Case Studies
  • Logos and identities
  • Packaging
  • Marketing materials
  • Websites
  • Launch communication
Conclusion
  • Recap

Taught by

Sean Adams

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