Fundamentals of a Redesign

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Web Design Courses Logo Design Courses Packaging Design Courses

Course Description

Overview

Learn how to redesign or refresh an existing brand, from the logo and packaging to the website.

Syllabus

Introduction

Fundamentals of a redesign

1. Foundations

Reasons to redesign
Determining the need for a redesign
The original design: The good and bad
Strategic goals
Meeting the goals visually

2. Case Study: Changing Direction

Case study: Changing direction

3. Process

Client interface
Types of redesign: Evolution
Types of redesign: Revolution
Naming
Launching the new design

4. Case Studies

Logos and identities
Packaging
Marketing materials
Websites
Launch communication

Conclusion

Recap

Taught by

Sean Adams

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