Fundamentals of a Redesign
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to redesign or refresh an existing brand, from the logo and packaging to the website.
Syllabus
Introduction
- Fundamentals of a redesign
- Reasons to redesign
- Determining the need for a redesign
- The original design: The good and bad
- Strategic goals
- Meeting the goals visually
- Case study: Changing direction
- Client interface
- Types of redesign: Evolution
- Types of redesign: Revolution
- Naming
- Launching the new design
- Logos and identities
- Packaging
- Marketing materials
- Websites
- Launch communication
- Recap
Taught by
Sean Adams
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