Facebook for Creative Pros

Learn how to utilize Facebook to boost your brand visibility.

Introduction

• Facebook for creative pros
• Exercise files

1. The Evolution of Facebook

• The Facebook roots
• Evolution: Transitioning from personal to business
• Connecting Instagram with Facebook

2. Connecting with Colleagues and Clients

• Finding connections
• How many Facebook accounts do you need?
• Using lists to split your content
• Creating events
• How often and when to post to Facebook
• Enhancing your page with graphics
• Enhancing your page with tabs and additional content
• Networking with groups
• Attracting new conversations

3. Creating a Company Page

• Why set up a company page?
• Choosing a page type
• Using Insights to understand your social media reach
• Attracting fans to your page

4. Posting Work Samples

• Why post work samples?
• Prepping photos
• Posting photos
• Creating albums
• Prepping video with Adobe Media Encoder
• Prepping video with Apple Compressor
• Posting video
• Prepping graphics
• Posting graphics

5. Advanced Posting Strategies

• Scheduling posts
• Tagging colleagues and customers in posts
• Using a third-party host: 500px
• Using a third-party host: YouTube
• Using a third-party host: Vimeo
• Do you have the rights to post the content?
• Considering the terms of service

6. Managing a Client Project

• What is a group?
• Adding members
• Posting content to a project
• Messaging clients and the team

7. Advertising Your Services

• Posting content to advertise
• Targeting a prospective audience
• Setting an ad budget
• Boosting a post

8. Mobile Facebook

• Why go mobile?
• Monitoring messages
• Posting photos on the go
• Live streaming on the go

Conclusion

• Closing thoughts