Explore a Career as a Marketing Specialist
Offered By: LinkedIn Learning
Course Description
Overview
Are you interested in a career as a marketing specialist? Explore the most critical marketing skills you'll need—from social media to SEO and beyond.
- Learn the fundamentals of digital marketing.
- Learn to use social media in your marketing strategy.
- Learn to leverage SEO principles for effective marketing.
Syllabus
Courses under this program:
Course 1: Marketing Foundations
-Discover the core concepts and basic analytic skills that every new marketer needs to know.
Course 2: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
Course 3: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
Course 4: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Course 5: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
Course 1: Marketing Foundations
-Discover the core concepts and basic analytic skills that every new marketer needs to know.
Course 2: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
Course 3: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
Course 4: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Course 5: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
Courses
-
Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
-
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
-
Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
-
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
-
Discover the core concepts and basic analytic skills that every new marketer needs to know.
Taught by
Marta Dapena-Baron, Brad Batesole, Brian Honigman and David Booth
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