Essential Skills for Social Media Managers

Explore the skills you need on your journey to become a successful social media manager. This course is audio-only.

Introduction

• Becoming a social media manager

1. Strategy Development for Social Media Managers

• Strategy development overview
• Create a social media strategy
• Plan with an editorial calendar
• Research your industry and pop culture

2. Content Creation for Social Media

• Content creation overview
• Polish your writing skills
• Prioritize your design skills for social media
• Grasp filming and recording foundations
• Host as on-camera talent
• Rely on content curation

3. Community Management in Social Media

• Community management overview
• Monitor and respond to customer feedback
• Provide customer service on social media

4. Paid Social Advertising

• Paid social advertising overview
• Distinguish paid advertising and organic promotion
• How to manage paid social campaigns

5. Collaborate with Social Media Partnerships

• Social media partnerships overview
• Partner with stakeholders internally
• Collaborate with external partners

6. Social Media Measurement

• Social media measurement overview
• Analyze social media goals and metrics
• Use a mix of measurement tools

Conclusion

• How social media managers evolve