Drawing Vector Graphics: Brand Character Design

Learn how to design a compelling brand character using the world's leading vector illustration software: Adobe Illustrator.

Introduction

• Welcome

1. Project Research and Preparation

• Mining information
• Choosing an appropriate style
• Defining aesthetic

2. Creating Brand Character

• Drawing character ideas
• Building brand character
• Creating a brand logotype
• Coloring brand character
• Creating secondary brand graphics

3. Final Brand Character Assets

• Brand character guidelines
• Brand character usage samples

Conclusion

• Next steps