Diversity and Inclusion in Marketing: Inclusive Language for Marketers

Offered By: LinkedIn Learning

Tags

Diversity, Equity, and Inclusion (DEI) Courses Marketing Courses Equity Courses Brand Management Courses

Course Description

Overview

Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.

Syllabus

Introduction

Moving your brand forward with inclusive marketing language

1. Build a Shared Mindset

Making a business case for inclusive brands
Defining inclusive language
Navigating visible and invisible forms of inclusive language
Assessing where you are in the journey

2. Assess the Idea

Know your audience and embrace differences
Embracing the diversity within diversity

3. Evaluate the Words

Recognize and avoid stereotypes in your language
Use person-first and gender-neutral language
Evaluate the impact of inclusive language on stakeholders

4. Learn from the Work

Learn from and fix mistakes in marketing

Taught by

Andrew McCaskill

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