Diversity and Inclusion in Marketing: Inclusive Language for Marketers

Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.

Introduction

• Moving your brand forward with inclusive marketing language

1. Build a Shared Mindset

• Making a business case for inclusive brands
• Defining inclusive language
• Navigating visible and invisible forms of inclusive language
• Assessing where you are in the journey

2. Assess the Idea

• Know your audience and embrace differences
• Embracing the diversity within diversity

3. Evaluate the Words

• Recognize and avoid stereotypes in your language
• Use person-first and gender-neutral language
• Evaluate the impact of inclusive language on stakeholders

4. Learn from the Work

• Learn from and fix mistakes in marketing