Developing on AWS Pinpoint for Analytics and User Engagement

Learn how to use AWS Pinpoint to understand how your app or website is being used, how to maximize your efficiency, and how to improve user engagement.

Introduction

• Analytics and user engagement
• What you should know

1. AWS Pinpoint Overview

• Introduction to AWS Pinpoint
• AWS account and pricing
• AWS console and services
• Pinpoint features and pricing
• Segments and channels
• Campaigns and metrics

2. Segments and Data

• Users and endpoints
• Imported and dynamic segments
• Create a Pinpoint project
• Import segment
• Dynamic segment
• Challenge: Import a JSON segment
• Solution: Import a JSON segment

3. Engagement Campaigns

• Creating a campaign
• Define a message
• Launch a campaign
• Send a message
• Challenge: A/B test campaign
• Solution: A/B test campaign

4. Analytical Data

• Analytic charts
• Funnel analytics
• Monitoring and metrics

5. Technical Access

• Security with IAM
• Log in and API access
• Limits
• SDKs

Conclusion

• Next steps