Data Visualization for Marketers

Showcase your marketing data in engaging ways. Get tips for reducing mental tasks for your audience, highlighting the data that matters most, establishing context, and more.

Introduction

• Marketing reporting
• The three rules

1. Data in Action

• Reducing mental tasks
• Removing non-data ink
• Removing redundant data ink
• Using color
• Typography

2. Working with the Data

• Creating a dashboard
• Showing ROAS
• Showing a trend over time
• Highlighting datapoints

3. Presenting the Data

• The three sins of context
• Which visualization to use and when
• Moving charts to PowerPoint
• Structuring reports
• Creating templates

Conclusion

• The wrap-up