Customer Insights and Consumer Analytics for Organizations: Tools and Analysis

Offered By: LinkedIn Learning

Course Description

Overview

Looking to switch to a more customer-focused way of thinking? Explore the key tools and technologies—including Python and Power BI—that can get you there.

Syllabus

Introduction

Using customer analytics
Overview

1. Installations and Introductions

Installing Python
Getting around in Python
Installing Power BI
Getting around in Power BI

2. Exploring Customer Behavior

Explore customer behavior with Python
Visualize customer behavior with Python
Explore customer behavior with Power BI

3. Customer Loyalty Analysis

Loyalty analysis with Python
Loyalty analysis with Power BI

4. Optimize the Customer Journey

Customer journey analysis with Python
Customer journey analysis with Power BI

5. Organizing Customers

Customer segmentation with Python
Customer segmentation with Power BI

6. Identify Your Advocates

Identify advocates with Python
Identify advocates with Power BI

Conclusion

Next steps

Taught by

Chris DallaVilla

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