Customer Insights and Consumer Analytics for Organizations: Tools and Analysis

Looking to switch to a more customer-focused way of thinking? Explore the key tools and technologies—including Python and Power BI—that can get you there.

Introduction

• Using customer analytics
• Overview

1. Installations and Introductions

• Installing Python
• Getting around in Python
• Installing Power BI
• Getting around in Power BI

2. Exploring Customer Behavior

• Explore customer behavior with Python
• Visualize customer behavior with Python
• Explore customer behavior with Power BI

3. Customer Loyalty Analysis

• Loyalty analysis with Python
• Loyalty analysis with Power BI

4. Optimize the Customer Journey

• Customer journey analysis with Python
• Customer journey analysis with Power BI

5. Organizing Customers

• Customer segmentation with Python
• Customer segmentation with Power BI

6. Identify Your Advocates

• Identify advocates with Python
• Identify advocates with Power BI

Conclusion

• Next steps