Cross-Selling
Offered By: LinkedIn Learning
Course Description
Overview
Learn about Cross-Selling and thousands more courses on LinkedIn Learning.
Syllabus
1. Increasing Your Sales with Cross-Selling Techniques
- Increase your sales with cross-selling
- Cross-selling versus upselling
- General benefits of cross-selling
- The additional value of cross-selling
- Potential drawbacks of cross-selling
- Understanding your customer
- Determining your internal sales model
- Quantifying customer potential
- Determining your revenue goals
- Maximizing revenue opportunities
- Creating the buyer journey
- Creating problem-centric messaging
- Asking effective questions
- Solving one problem at a time
- Ensuring maximum value clarity
- Defining, scoring, and measuring the buyer journey
- Integrating a coordinated content strategy
- Determining the right tools and technology
- Using customer data to drive opportunity
- What problem can you solve for your customer?
Taught by
Jeff Bloomfield
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