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Cross-Selling

Offered By: LinkedIn Learning

Tags

Cross-Selling Courses Upselling Courses

Course Description

Overview

Learn about Cross-Selling and thousands more courses on LinkedIn Learning.

Syllabus

1. Increasing Your Sales with Cross-Selling Techniques
  • Increase your sales with cross-selling
2. What Is Cross-Selling?
  • Cross-selling versus upselling
  • General benefits of cross-selling
  • The additional value of cross-selling
  • Potential drawbacks of cross-selling
3. Building a Cross-Selling Strategy
  • Understanding your customer
  • Determining your internal sales model
  • Quantifying customer potential
  • Determining your revenue goals
  • Maximizing revenue opportunities
  • Creating the buyer journey
4. Executing the Strategy
  • Creating problem-centric messaging
  • Asking effective questions
  • Solving one problem at a time
  • Ensuring maximum value clarity
5. Aligning Sales and Marketing for Cross Selling Effectiveness
  • Defining, scoring, and measuring the buyer journey
  • Integrating a coordinated content strategy
  • Determining the right tools and technology
  • Using customer data to drive opportunity
Conclusion
  • What problem can you solve for your customer?

Taught by

Jeff Bloomfield

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