Creating Powerful Sales Proposals

Learn how to boost your sales by crafting an offer customers just can't refuse.

Introduction

• Close deals and excel with powerful proposals

1. Push the Hot Buttons

• Identifying features and benefits of your offer
• Making a quick-start series
• Creating a workshop vs. an experience
• The power of copywriting
• Overcoming objections
• Excel by breaking through resistance

2. Multiply the Value

• Adding value or bonuses
• Using value and bonus triggers to excel
• Using urgency and scarcity to excel
• Urgency and scarcity when it comes to setting deadlines
• Comparing using a price play
• Providing a discount through a price play
• Multiplying your value at a glance

3. Irresistible Offer Architecture

• Excel using a guarantee
• The bigger why in your offer architecture
• Partnership helps get more people using your product or service
• How to make irresistible offer architecture work for you

4. Adding a Little Something Extra

• Naming your offer to boost effectiveness
• Offering too much can be detrimental

Conclusion

• Next steps