Creating an Editorial Calendar

Learn the best practices for creating and using an editorial calendar to organize your marketing campaigns.

Introduction

• Why an editorial calendar matters

1. Customizing an Editorial Calendar

• Planning for content production needs
• Planning for content distribution needs
• Planning for departmental needs
• Types of editorial calendars

2. Formatting an Editorial Calendar

• Determine the focus of an editorial calendar
• Create helpful labels for the editorial calendar
• Set a timeframe for the editorial calendar
• Organize contributors to the editorial calendar

3. Choosing an Editorial Calendar Tool

• Choosing the right calendar tool
• Using Google Sheets as an editorial calendar
• Using Trello as an editorial calendar
• Using Airtable as an editorial calendar
• Integrating WordPress with an editorial calendar

4. Using an Editorial Calendar Strategically

• Keeping an editorial calendar updated
• Monitoring campaign performance on an editorial calendar
• Planning to repurpose content

Conclusion

• Improving an editorial calendar over time