Creating a Photography Portfolio

Learn the concepts and steps behind creating a photography portfolio that showcases your work and conveys your personal brand.

Introduction

• Welcome

1. Starting with the End in Mind

• What is a portfolio and why does it matter?
• Top 3 things every portfolio needs
• Clarify and define your vision
• Examine and evaluate your work
• Defining your motivation
• Setting specific goals

2. Creating a Road Map for Success

• Nobody pays for a portfolio
• 5 stages of development
• Make your own road map

3. Developing a Personal Brand

• Finding the right fit
• Building a mood board
• What is your brand's point of view?
• Developing a manifesto or mission statement
• Importance of a bio

4. Website Foundation

• Finding a domain name
• 3 ways to build a website
• Survey of popular portfolio platforms
• Buying a domain name
• Creating a visual identity and the power of iteration
• Visual identity resources

5. A Primer on Building the Website Portfolio

• Building a website can be intimdating
• Creating a visual identity in Photoshop
• Batch processing layer comps
• Preparing the images in Lightroom and Photoshop
• Building the portfolio website
• Finishing the portfolio website
• Launch strategy

6. Increasing Your Online Presence

• Simple and effective Instagram strategies
• Sharing and showcasing your work on social

7. Expanding Your Business with Print

• The value of the printed portfolio
• Print and promo cards

Conclusion

• Portfolio review and revision
• Next steps