Create a Go-to-Market Plan

Launch your product or service successfully with this practical guide to creating a go-to-market strategy.

Introduction

• Your successful go-to-market plan starts here

1. Building Your Go-To-Market Plan Foundation

• Assess when to build a go-to-market plan
• Explore the market landscape in your GTM plan
• Build a minimum viable product (MVP) for market validation
• Develop strategic objectives for your product launch
• Enter markets with a competitive advantage
• Use AI in your go-to-market planning

2. Developing a Product Strategy

• Develop a product vision in your GTM plan
• Create your product messaging for a segmented customer base
• Select a pricing model for your GTM
• Create a product feedback loop
• Assess the best product launch promotions and offers
• Connect your product strategy to the front line

3. Setting Up Your GTM Channel Strategy

• Identify your primary channels for your GTM plan
• Drive better channel performance in your GTM
• Create incentives for GTM channel partners
• Invest in training and sales support in your GTM plan
• Develop a strong customer experience in your GTM plan

4. Identifying Your Marketing Strategy

• Draft your value proposition and position statement
• Develop buyer personas and product use cases
• Create stories for your product launch
• Set up internal marketing systems
• Detail your go-to-market timeline

5. Creating an Evaluation Strategy

• Set your GTM key performance indicators (KPIs)
• Evaluate your GTM KPIs and metrics
• Test your product before launch: Beta tests
• Evolve your GTM measurement model

Conclusion

• Continue to fine-tune your go-to-market plan template