Crafting Problem and Solution Statements

Learn how to weave a compelling company story via a problem and solution statement. Identify customer pain points and highlight the tangible remedies your offering provides.

Introduction

• Find a great problem to solve

1. What Are Problem and Solution Statements?

• Problem statements
• Solution statements

2. Problem Statement Explained

• Does your business solve a problem?
• Elements of a problem statement
• Testing your problem statement

3. Solution Statement Explained

• Elements of a solution statement
• Avoiding common mistakes

4. Case Study and Keys to Success

• uBeam case study: Problem and solution statements
• Essential ingredients of problem and solution statements

5. Create Your Problem and Solution Statements Workshop

• Problem and solution statement workshop