YoVDO

Content Marketing: ROI

Offered By: LinkedIn Learning

Tags

Content Marketing Courses Distribution Channels Courses Attribution Models Courses

Course Description

Overview

Learn how to establish goals and metrics for your content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders.

Syllabus

Introduction
  • Why calculate ROI of content marketing
1. Establishing Content Marketing Goals
  • Determine content marketing goals with stakeholders
  • Align metrics to content marketing goals
  • Set up content marketing performance benchmarks
  • Define timeframes for measurement
2. How to Calculate Content Marketing ROI
  • The content marketing ROI formula
  • Content marketing ROI calculation example
  • Calculation example: Comparing ROI across tactics
3. Creating Content to Drive Results
  • Deciding on content types
  • Aligning content with buyer phase
  • Determining distribution channels for content
  • Campaign attribution models to consider
4. Reporting Campaign Performance
  • Tools to track campaign progress
  • Useful vs. relevant metrics
  • Adjusting campaign variables
Conclusion
  • Calculating ROI on content campaigns

Taught by

Velera Wilson

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