Content Marketing: Producing and Promoting Live Video

Offered By: LinkedIn Learning

Tags

Social Media Marketing Courses Content Marketing Courses Livestreaming Courses Video Production Courses Audience Engagement Courses Brand Visibility Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

Learn how to use live video marketing to generate more visibility for your business or brand on social media.

Syllabus

Introduction

The power of live video

1. Live Video Styles

Live educational videos
Live interview videos
Live demo videos
Live video tours

2. Creating Live Video Content

When to create live video
Different live video platforms
Preparing for your live video
Introductions and conclusions in your live video
Creating engagement during live videos

3. Promoting Your Live Video

Building your live video audience
Sharing your live video
Repurposing your live video

4. Launching Live Video

Tools for live video
Visuals for live video

Conclusion

Start creating live videos

Taught by

Melodie Tao

Related Courses

Writing for the Web
Open2Study Digital Branding and Engagement
Curtin University via edX Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Tecnológico de Monterrey via Coursera Viral Marketing and How to Craft Contagious Content
University of Pennsylvania via Coursera Advanced Content and Social Tactics to Optimize SEO
University of California, Davis via Coursera