Creating and Managing a YouTube Channel

Learn how to set up a YouTube channel, build your subscriber base, and convert clicks into action.

Introduction

• How do you create and maintain a YouTube channel?
• About the instructor
• Using the exercise files

1. An Overview of YouTube Channels

• What is a Brand Account
• The benefits and drawbacks of setting up a channel
• An overview of YouTube Studio
• A brief overview of the YouTube Terms of Service

2. Understanding Google IDs and Other Accounts

• The role of a Google ID
• Working with others on a team
• Avoid sharing logins
• Managing multiple channels
• Connecting other social networks

3. Creating a New YouTube Channel

• Channel creation essentials
• Required artwork
• Updating the basic info
• Adjusting your channel's privacy settings
• Uploading a channel trailer
• Verifying your account

4. Creating Channel Artwork

• Designing a channel/brand icon
• Designing channel art (banner)
• Designing a watermark

5. Uploading Video Content

• Supported video formats
• Populating a video’s basic information
• SEO tips to help a video's discovery
• Configuring more options for a video
• Uploading or choosing a custom video thumbnail
• Selecting a video’s privacy setting
• Setting a video for a Premiere
• Re-uploading videos limitations
• Using the video manager to modify a video
• Batch uploading videos to YouTube

6. Using Playlists, Sections, and Navigation

• Creating a playlist on YouTube
• Managing YouTube playlists
• Adding sections to your channel
• Adding a playlist to the end of a video

7. Improving YouTube Videos with Cards and Captions

• Using cards to modify a video
• Controlling automatic captions
• Uploading custom captions

8. Editing YouTube Videos

• Editing videos for duration
• Adding blurs to a video
• Adding audio tracks

9. Building a YouTube Community

• Enable community settings
• Promotion strategies for a YouTube channel
• Strategies for dealing with comments and difficult members

10. Live Streaming Essentials with YouTube

• Enable streaming
• An overview of the Live Stream Control Room
• Using streaming software or an encoder
• Configuring a stream's information
• Learn more about streaming

11. Signing up for the Partner Program

• Benefits of the YouTube Partner Program
• Signing up for the YouTube Partner Program
• Checking your status in the YouTube Partner Program

Conclusion

• Next steps