Content Marketing: Getting Your Content Published

Offered By: LinkedIn Learning

Tags

Content Marketing Courses Journalism Courses Public Relations Courses Pitching Courses Audience Analysis Courses

Course Description

Overview

Learn how to write and publish content in important media outlets. Get tips for pitching stories and building relationships with publications.

Syllabus

Introduction

Welcome
What you should know

1. Understanding Your Audience

Defining your audience
Creating a media list
Vetting publications
Uncovering what publications want
How to find emails and contact reporters

2. Creating Your Offer

Brainstorming content ideas
Creating your abstract for the media

3. Conducting Media Outreach Successfully

Crafting your pitch for the media
Following up with reporters

4. How to Write with a PR Lens

Best practices in PR writing
Drafting content that publications will accept

5. Setting Yourself Up for Long-Term Success

Building relationships with reporters

Conclusion

Next steps

Taught by

Andrea Holland

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