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Content Marketing Foundations

Offered By: LinkedIn Learning

Tags

Content Marketing Courses Digital Marketing Courses Storytelling Courses Content Strategy Courses Thought Leadership Courses Audience Targeting Courses

Course Description

Overview

Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Syllabus

Introduction
  • What is content marketing?
1. Creating a Content Strategy
  • Setting strategic goals
  • Defining your audience
2. Choosing the Right Topics
  • Finding relevant topic ideas
  • Organizing topics into categories
3. Producing Content
  • Tips for successful storytelling
  • Selecting the right type of content
4. Optimizing Content
  • Formatting content for a frictionless experience
  • Formatting content for distribution
5. Distributing Content
  • Promoting with owned and shared media
  • Promoting with earned and paid media
6. Integrating Content
  • Integrating content across departments
  • Repurposing content to earn more benefits
7. Measuring Content
  • Attributing content actions to results
8. Innovating with Content
  • Conveying thought leadership with content
  • The key to the quality versus quantity debate
  • Experimenting beyond best practices
Conclusion
  • Staying updated on content marketing

Taught by

Brian Honigman

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