Content Marketing for Social Media

Learn how to apply top content marketing best practices to social media.

Introduction

• Accelerate your content marketing on social media

1. Selecting Social Media Platforms

• Finding the right audience
• Finding the right content types
• Finding the right features
• Finding the right advertising

2. Promoting Content with Social Media

• Teasing content
• Encouraging content sharing
• Advertising content

3. Managing and Growing a Social Media Audience

• Planning a cadence of content updates
• Creating unique content for social media
• Setting the right tone for engagement
• Encouraging user-generated content

4. Partnering with Influencers

• Researching an influencer's audience
• Understanding an influencer's brand
• Creating an influencer campaign
• Using an influencer program service

5. Tips for Major Social Networks

• Content marketing on YouTube
• Content marketing on LinkedIn
• Content marketing on regional social networks

6. Evaluating Impact

• Tracking reach to the right audience
• Tracking social media engagement
• Tracking social media sentiment

Conclusion

• Next steps