Content Marketing: Ebooks

Offered By: LinkedIn Learning

Course Description

Overview

Ebooks can be a compelling tool to reach new audiences, whether your goal is sales or email signups. Learn how to use ebooks in your content marketing strategy.

Syllabus

Introduction

Adding ebooks to your content marketing plan

1. Get Started

Introduction to ebooks
How to add an ebook to your marketing strategy

2. How to Write an Ebook

Decide on a topic
Choose a title
Write the ebook content
Design the ebook cover
Publishing an ebook

3. Ebook Promotion and Marketing

Ebook promotion best practices and strategies
How to price your ebook
Adding an ebook to a content marketing plan

Conclusion

Next steps

Taught by

Megan Adams

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