Content Marketing: Blogging for Business

Offered By: LinkedIn Learning

Tags

Content Marketing Courses Blogging Courses Business Strategy Courses Content Strategy Courses Performance Measurement Courses

Course Description

Overview

Learn the ins and outs of using a blog as part of a business marketing strategy.

Syllabus

Introduction

Why a business blog?

1. Blogging Evolved

What blogging means today
Your business as a publisher
Developing your blog idea
Blogging and your business goals

2. Blog Content Strategy

Selecting and designing your blog
Choosing your editor and team
Establishing editorial guidelines
Setting up your workflow and approvals process

3. Bringing Your Blog to Life

Organizing your content
Writing and optimizing your posts
What to include in your multimedia mix
The online news hub

4. Marketing and Promotion

Curation, guest blogging, and syndication
Marketing and promoting your blog
Measuring success and adapting

Conclusion

Next steps

Taught by

Martin Waxman

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