Content Marketing: Blogging for Business
Offered By: LinkedIn Learning
Course Description
Overview
Learn the ins and outs of using a blog as part of a business marketing strategy.
Syllabus
Introduction
- Why a business blog?
- What blogging means today
- Your business as a publisher
- Developing your blog idea
- Blogging and your business goals
- Selecting and designing your blog
- Choosing your editor and team
- Establishing editorial guidelines
- Setting up your workflow and approvals process
- Organizing your content
- Writing and optimizing your posts
- What to include in your multimedia mix
- The online news hub
- Curation, guest blogging, and syndication
- Marketing and promoting your blog
- Measuring success and adapting
- Next steps
Taught by
Martin Waxman
Related Courses
Surviving Disruptive Technologies (On Demand)University of Maryland, College Park via Coursera Sustainable Product Development
Stanford University via NovoEd DQ 101: Introduction to Decision Quality
Strategic Decisions Group via NovoEd Globalization of Business Enterprise
IESE Business School via Coursera The Mobile Consumer
Marist College via Independent