Content Marketing: Blogging for Business

Learn the ins and outs of using a blog as part of a business marketing strategy.

Introduction

• Why a business blog?

1. Blogging Evolved

• What blogging means today
• Your business as a publisher
• Developing your blog idea
• Blogging and your business goals

2. Blog Content Strategy

• Selecting and designing your blog
• Choosing your editor and team
• Establishing editorial guidelines
• Setting up your workflow and approvals process

3. Bringing Your Blog to Life

• Organizing your content
• Writing and optimizing your posts
• What to include in your multimedia mix
• The online news hub

4. Marketing and Promotion

• Curation, guest blogging, and syndication
• Marketing and promoting your blog
• Measuring success and adapting

Conclusion

• Next steps