Consumer Behavior: Using Neuroscience to Improve Your Marketing

Learn the fundamentals of consumer behavior by applying insights from the field of neuroscience to refine and improve your marketing approach.

Introduction

• Your secret marketing weapon

1. Consumer Behavior and Marketing

• The power of neuroscience

2. Perception and Attention

• Perception and mental models
• Visual processing
• Statistical learning
• Attention and contrast

3. Designing for Memory

• Designing for memory
• Utilizing emotions
• Boosting memory with audio

4. Consumer Decision Making

• Quick, intuitive decision-making
• Slow, deliberative decision-making

5. Pleasure, Pain, and Pricing

• Pleasure and pain as motivators
• Pleasure is fleeting
• Randomness boosts pleasure
• The science of pain

Conclusion

• Unlocking marketing