Branding Foundations

Learn the basics of brand building from an expert brand strategist.

Introduction

• Growing your business through strong branding

1. How to Create a Distinctive Brand

• Developing your brand DNA
• Creating your brand purpose, vision, and mission
• Distinguishing your brand from the competition
• Building an engaging brand voice and experience

2. How to Structure Your Brand Offering

• Leveraging neuromarketing in your brand
• Maximizing your prospect's basket value
• Pricing effectively to maximize transaction value

3. How to Create Your Brand's Visual Identity

• Designing a strong brand identity
• Selecting the right brand colors for attraction

4. How to Attract and Build Your Audience

• Creating interest in your brand
• Growing your prospect database

Conclusion

• Continually focusing on brand growth