Becoming a Thought Leader

Become a thought leader. Learn techniques to develop a compelling message, build influence, and track your impact.

Introduction

• Welcome
• What is a thought leader?
• Rewards and risks of thought leadership

1. Develop Your Strategy

• Identify your niche
• Define your "What if?" future
• Understand the context and trends
• Tribes, communities, and followers

2. Build Your Ripples of Influence

• Select your path forward as a thought leader
• Identify and enroll stakeholders
• What's in it for your stakeholders?
• Clarify your message
• Overcome objections

3. Codify Your Ideas

• Distill your expertise
• Develop a visual framework
• Enroll others in your cause

4. Amplify Your Ideas

• Determine your audience
• Define your avatar
• Find your thought leadership brand voice
• Be discoverable for your ideas
• Monetize your expertise

5. Expand Your Influence and Impact

• Track your impact as a thought leader
• Accelerate your influence