Become a Marketing Coordinator

A marketing coordinator helps the marketing department to run smoothly. Successful marketing coordinators are detail oriented and organized. Learn the skills necessary to thrive in this fast-paced job, from design to market research and digital marketing. This path assumes basic knowledge of administrative and professional communication skills, as covered in the Become an Administrative Professional learning path.

• Explore marketing channels like social media and email.
• Analyze data using Google Analytics.
• Design marketing materials using the Adobe Suite.

• Course 1: Marketing Foundations
• Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
• Course 2: Digital Marketing Foundations
• Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
• Course 3: Marketing Foundations: Analytics
• Learn how web analytics can improve your marketing game.
• Course 4: Market Research Foundations
• Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.
• Course 5: Social Media Marketing Foundations
• Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
• Course 6: Email and Newsletter Marketing Foundations
• Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
• Course 7: Introduction to Graphic Design
• Learn the concepts and software skills that you need to become a graphic designer. Learn about image editing, logo design, and layout in Photoshop, Illustrator, and InDesign.
• Course 8: Project Management Simplified
• Learn the basic project management skills you need to succeed as a business professional.
• Course 9: Customer Service Foundations
• Make your customers feel valued. Learn practical techniques for delivering outstanding customer service and increasing customer loyalty.