B2B Foundations: Content Marketing
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to leverage content marketing to enhance your B2B awareness, reputation, and success.
Syllabus
Introduction
- Modern content marketing for B2B brands
- Why you need to bend the traditional marketing funnel
- How to segment content based upon purpose: 3H framework
- How to drive B2B brand awareness using Hero content
- How to achieve SEO success using Help content
- How to stay top of mind using Hub content
- How to segment content based upon purpose: 6H framework
- How to drive conversions using Heart content
- How to encourage customers to stay with Happy content
- How to turn customers into advocates using Human content
- How to layer the creation of B2B marketing content
- How to build a comprehensive B2B content plan
- Apply your B2B traffic generating activities to the model
- Be purpose driven with your content creation
Taught by
David Bain
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