An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to market and promote your music and turn music consumers into permanent fans.
Syllabus
Introduction
- Welcome
- Identifying your target
- Elements of a successful plan
- Music
- Configurations
- Formats
- Sequence of songs & singles
- Musical reference points
- Demographics
- Presentation
- Photographs
- Videos
- Radio
- Touring
- Publicity
- Online
Taught by
Steve Rennie
Related Courses
Introduction to LogicStanford University via Coursera New Models of Business in Society
University of Virginia via Coursera Business 101
OpenLearning Introduction to Financial Accounting
University of Pennsylvania via Coursera Online Reputation for Career Success
Canvas Network