An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to market and promote your music and turn music consumers into permanent fans.
Syllabus
Introduction
- Welcome
- Identifying your target
- Elements of a successful plan
- Music
- Configurations
- Formats
- Sequence of songs & singles
- Musical reference points
- Demographics
- Presentation
- Photographs
- Videos
- Radio
- Touring
- Publicity
- Online
Taught by
Steve Rennie
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