YoVDO

An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business

Offered By: LinkedIn Learning

Tags

Music Business Courses Entrepreneurship Courses Career Development Courses Music Industry Courses Business Strategy Courses Music Marketing Courses

Course Description

Overview

Steve Rennie explains how to approach the music biz with the mindset of an entrepreneur and look at a career in music as a business.

Syllabus

1. Treating Your Career as a Business
  • Career vs. hobby
  • Start-up companies
  • Elements of a successful business
  • Products
  • How do you know if your product is great?
  • Distribution
  • Marketing and promotion
  • Management team
  • Financing
  • Life cycle of business overview
  • Start-up and introduction phase
  • Growth phase
  • Maturity phase
  • Recession and decline
  • Band agreement intro
  • Splits of income
  • Decision-making process
  • Name and likeness
  • Break-ups

Taught by

Steve Rennie

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