An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business

Offered By: LinkedIn Learning

Tags

Music Business Courses Entrepreneurship Courses Career Development Courses Music Industry Courses Business Strategy Courses Music Marketing Courses

Course Description

Overview

Steve Rennie explains how to approach the music biz with the mindset of an entrepreneur and look at a career in music as a business.

Syllabus

1. Treating Your Career as a Business

Career vs. hobby
Start-up companies
Elements of a successful business
Products
How do you know if your product is great?
Distribution
Marketing and promotion
Management team
Financing
Life cycle of business overview
Start-up and introduction phase
Growth phase
Maturity phase
Recession and decline
Band agreement intro
Splits of income
Decision-making process
Name and likeness
Break-ups

Taught by

Steve Rennie

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