Advanced Google Analytics 4 (GA4)

Develop advanced skills in Google Analytics 4 (GA4). Explore the full power of the most widely used web analytics service in the world.

Introduction

• Advanced Google Analytics: Diving deep in GA4
• What you should know

1. Leveraging GA4 for Greater Insight

• Surveying advanced GA4 property settings
• Building data streams in GA4
• Implementing data filters in GA4
• Using GA4 with single-page applications

2. Working with Events in GA4

• Working with automatically captured events in GA4
• Adding new events to GA4
• Using event parameters effectively in GA4
• Creating and modifying events in GA4
• Using the debug view in GA4
• Configuring conversion events in GA4

3. Users and Custom Definitions in GA4

• Using custom dimensions and metrics in GA4
• Tracking users and implementing user ID tracking in GA4
• Building audiences in GA4
• Using audience triggers in GA4

4. Explorations: Custom Reports in GA4

• Getting around the explorations interface
• Creating a funnel exploration in GA4
• Creating a path exploration in GA4
• Creating a segment overlap exploration in GA4
• Creating a user explorer exploration in GA4
• Creating a cohort exploration in GA4
• Creating a user lifetime exploration in GA4

5. Enhancing GA4 Data

• Importing data into GA4
• Using the Measurement Protocol in GA4
• Using analytics intelligence and insights in GA4
• Implementing ecommerce tracking
• Attribution modeling in GA4
• Cross-domain tracking in GA4
• Product linking in GA4

Conclusion

• Keeping current on features and functionality as GA4 evolves