Advanced Facebook Advertising
Offered By: LinkedIn Learning
Course Description
Overview
Learn advanced techniques to accomplish your advertising and engagement goals on Facebook. Discover how to build, upload, and edit ads; track conversions; retarget ads; and more.
Syllabus
Introduction
- Learn how to master Facebook Ads
- What you should know
- How the Facebook ad auctions work
- Control access with Facebook Business Manager
- How to audit a Facebook Ads account
- Custom audience, lookalikes, and retargeting strategy
- Manage ads in bulk with spreadsheets
- Creative testing framework: Concept-theme-variant
- Interpreting Facebook's ad relevance diagnostics
- Using the auction Inspect tool to detect ad fatigue
- Split testing ad creative using Test and Learn
- Adapting creative to Instagram and other placements
- Setting up dynamic product ads for ecommerce
- Creative tactics to try in your campaigns
- Attribution, incrementality, and marketing mix modeling
- Reporting on click and view attribution windows
- Choosing the right event in the funnel for optimization
- Predicting diminishing marginal returns to ad spend
- Custom parameters in tracking templates
- Tracking server-side events with the Conversions API
- Create ads programmatically via the Facebook Business API
- Building custom reports using the Facebook Business API
- Compare the tools for automating large-scale campaigns
- Working with machine-generated creative (MGC)
- Continue learning advanced Facebook Ads
Taught by
Michael Taylor
Related Courses
مقدمة إلى خدمة رؤى الجمهور على فيسبوكCoursera Project Network via Coursera Advertise and grow your business on Facebook with Canva
Coursera Project Network via Coursera Advertising with Meta
Facebook via Coursera أفضل الممارسات من أجل التسويق على فيسبوك مسنجر
Coursera Project Network via Coursera اختيار نوع المنشور وفقاً للتفاعل المطلوب على فايسبوك للأعمال
Coursera Project Network via Coursera