A Beginner’s Guide to Social Selling on LinkedIn

Learn fundamental social selling concepts to help build relationships with prospects and generate leads to ultimately increase sales for your organization.

Introduction

• Why LinkedIn

1. Social Selling on LinkedIn

• Defining social selling
• Understanding SSI scores
• LinkedIn profile optimization

2. LinkedIn Creator Mode

• Leveraging LinkedIn creator mode
• Using LinkedIn Live
• Creating newsletters

3. LinkedIn Sales Navigator

• Exploring sales navigator
• Building a lead list
• Mastering the basic features
• Creating compelling content

4. Strategic Outreach on LinkedIn

• Strategic content creation
• Messaging best practices
• Crafting your follow-up strategy

5. Advanced Social Selling Techniques

• LinkedIn premium offerings
• LinkedIn product pages
• Smart tracking

6. Measuring Success

• Measuring success on LinkedIn

Conclusion

• Building your one-stop shop