Content Marketing: Newsletters

Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Introduction

• The power of newsletters

1. Building Your Database

• There's gold in your database
• Lead magnets that convert
• Create a lead magnet
• Networking to build your database
• Host virtual events
• Social media to build your database

2. Email Content that Converts

• Subject lines that stand out
• What to include in your newsletter
• Exclusive email promotions
• Calls to action you can't help but click
• Personalize your newsletter

3. Customize Your Emails

• Segmenting your database
• Branding your emails

4. Optimizing Your Emails

• Importance of a consistent schedule
• When to send your emails

Conclusion

• Next steps