Digital Transformation
Offered By: KTH Royal Institute of Technology via edX
Course Description
Overview
Creating a digital business landscape is important for every company, regardless of size, and needed in order to stay competitive in the business world today.
This program helps professional learners understand what digital transformation is and how it may affect their organization and how to plan for rising opportunities. The program prepares professionals and managers for digital transformation challenges and helps them develop the skills to be a digital transformation agent.
The focus of the program will be on developing your own roadmap to digital transformation. The program consists of four courses, all self-paced, which can be followed individually, in numeric order, or in parallel with each other. The focus of the first (I) course is to analyze what digital transformation means and how it may transform industries and markets. In the second course (II) you will explore how to make strategic choices in a fast-changing environment to develop a desired position on the market. In course three, (III) leadership and change management challenges related to the digital transformation are addressed. And, in the last course (IV), digital business development and marketing is explored to accelerate the development needed to transform your business/ company.
Founded in 1827 KTH Royal Institute of Technology, is Sweden’s largest technical research and learning institution and has become a key center of intellectual talent and innovation. Recently, the capital of Sweden, Stockholm, was ranked as one of the hottest start-up and innovation scenes for digital and mobile services in the world. Included in this ongoing digital transformation, we find companies like Spotify, iZettle, and Mojang. The KTH instructors in this program, Martin Vendel and Henrik Blomgren, have more than 25 years of industrial experience working with strategy and marketing in collaboration with the industry.
Syllabus
Courses under this program:
Course 1: Digital Transformation: Market and Industry Analysis
Learn to predict what your future industry or market will lookin a digitally transformed business landscape.
Course 2: Digital Transformation: Strategy
Learnthe tools and methods to navigate a transforming business landscape and capture future business opportunities.
Course 3: Digital Transformation: Leadership
Learn how to handle leadership challenges in a digitally transforming organization and eco-system.
Course 4: Digital Transformation: Business Development and Marketing
Learn how to evolve and market your product and services in a digitally transforming business landscape.
Courses
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Leadership is affected by digital technology in many ways. New technology affects transparency, hierarchy, organizational structures, communication and more.
Technology also creates new opportunities, challenges, and rules of the game. In this course, we will reflect on the challenges and possibilities available. We will look at leadership cases at the individual and organizational level. You will learn how to apply processes, tools, and frameworks, as well as illustrate ways to view and handle various potential leadership scenarios.
As leadership is changing, companies are also changing and need to adapt to a new and transforming business landscape. This is much more than a traditional change-management project. It is about leading the company into a new position in the marketplace.
This course is part of the Digital Transformation Professional Certificate program.
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Big Data, IoT, BYOD, Cloud, Drones, AI, VR -all of these digital technologies are transforming how businessesoperate in the digital age. Businesses are changing at a rapid pace due to the impact of these technologies.
This course will discuss how companies can prepare for what is to come in the digital age.Learning from previous technology-driven transformations and theories,this course will help you develop a model of the future.
Taking this course, you will learn concrete tools to tackle the above questions.This is the first course in the Digital Transformation Professional Certificate program.
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The business landscape is continuously evolving. With each new digital technology, a new transformation wave hits. To be successful, you need to know how to navigate these changing landscapes and set a strategy that will help you achieve your goals.
Industry and market structures are changing and you and your organization need to adapt accordingly. In this course, you will learn how to navigate scenariosin which the map constantly changes, like when new digital technologies put existing systems out of balance. This course will help you value potential network transformations and identify a secure path to reach your business goals. We will address questions such as:
- How can you identify the main challenges for companies facing a digital transformation?
- How to formulate a strategy handling the challenges identified when facing a digital transformation
- How to know what kind of projects to go for, versus the ones to forgo.
- How torecognize when the timing for digital transformation is right.
This course will help you handle the above issues and provide the concrete tools and strategies to ensure continued success while delivering customer value in a new context.
This course is part of the Digital Transformation Professional Certificate program.
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Has the introduction of digital technology made the old theories for business development and marketing obsolete? These tried and true theories, processes and methods are still valued, but they are now turbocharged. Technology has enabled businesses to leverage more opportunities and it's important to understand how you can take advantage of these developments.
This course will not offer a complete overview of all the latest digital marketing technologies, but ratherhelp you understand a general approach to the subject on a strategic level. With that understanding, you will find it easier to navigate the landscape of evolving tools and get the highest business development and marketingvalue. You will learn about new possibilities for business development and marketing and how to utilize them as a strategic tool foryour company's digital transformation.
This course is part of the Digital Transformation Professional Certificate program.
Taught by
Henrik Blomgren and Martin Vendel
Tags
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