Path to Purchase

On TikTok, the purchase journey doesn't end when order confirmations are sent. After a purchase is complete, the TikTok community helps to elevate and amplify the brands and products they love - before, during, and after the point of purchase - to help fellow consumers on the platform discover items they'll love.

Dive into this course and then check your knowledge to understand the role TikTok can play in your consumers' paths to purchase.

• TikTok: The New Word-of-Mouth Marketplace