Data Strategy and Management
Offered By: IE University via edX
Course Description
Overview
Digital transformation has made a wealth of data available to organizations. However, as with any business asset, it needs to be handled correctly throughout its life cycle for its true value to be realized.
In the Data Strategy and Management Professional Certificate from IE University, you’ll discover the frameworks, tools, and strategies needed to manage your data optimally. Over three months, you’ll learn to reimagine your fundamental idea of data — realizing that it's a business asset — before delving into the governance of your current and future data and its sources. You'll analyze the monetization strategies that drive growth and gain the tools to merge data and strategy, ensuring that your management approach is ready to leverage this competitive advantage. You'll walk away with a firm understanding of the risk and ethical considerations regarding data, and what it takes to develop, implement, and manage a data strategy.
Syllabus
Course 1: Introduction to Data Strategy, Management, and Governance
Examine data as a business asset, and how it might be applied to your business by merging your business and data strategy.
Course 2: Data Monetization, Management, and Trends
Discover the potential challenges and growth opportunities of data monetization strategies and other data-driven trends, and ensure you have what is required to manage them.
Courses
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Data is the essential ingredient for digital transformation. This course lays the foundation for turning data into a business asset by exploring how to merge your business and data strategy. Discover how the contemporary data landscape has evolved, investigate common organizational frameworks for data governance, and explore how businesses respond to contemporary data governance challenges.
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The world of data is dynamic, presenting both challenges and opportunities. Organizations that seek a competitive advantage can explore various data monetization strategies and how they can drive growth in different business contexts. This course helps you understand key strategic directions, assess what is required to manage data securely and ethically, and explore the implications of using different data architectures. You will also discover the implications of emerging and disruptive data trends.
Taught by
Ignacio Charfolé and Professor Rafael Ballester-Ripoll
Tags
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