How to Outrank Your Competition in Local Search

Learn exactly how to rank on Google’s local map pack and stand out among competitors.

• Local Ranking Factors Explained
• Discover what matters the most in local search rankings, in order from most to least important. You'll also learn outdated practices that you shouldn’t waste time on anymore.
• 2 Sneaky (But PROVEN) Ways to Rank Higher in Local Search
• Learn two tactics that have flown under the radar for most local business owners, but can make a HUGE difference in where you show up in the map.
• Local SEO Keyword Research Made Easy
• Discover how to use Semrush to find the right keywords, and how to choose the best performing business categories to use within GBP.
• Maximizing Your Google Business Profile
• Learn exactly how to create and optimize the perfect Google Business Profile for search AND conversions.
• Harnessing Reviews for Higher Rankings & Conversions
• In this lesson, Wes gives his best tips for getting more reviews, and how to respond to them to help you convert more browsers into customers.
• Optimizing Your Website for Local SEO
• In this lesson, Wes shows the best overall site structure for local pages, where keywords should go, and how to increase behavioral signals that tell Google your website is worth showing.
• How to Build Local SEO Links & Citations
• Discover how to build citations and links to your website using Semrush’s link building tool.