How to Develop Your Social Media Content Strategy

Discover how to create content for social media

Social media content is the essence of your brand’s online personality. Good content allows brands to express their voice, make the case for products or services, and drives social engagement with customers.

On this social media management course, you’ll learn how to create content on social media that meets your strategic goals.

Learn how to plan your social media budget

Each social platform comes with its own tribes. Understanding this will be a key part of your social media content plan. The first week of this course will look at how to align your audience with the social platforms.

You’ll learn the difference between owned, earned, and paid social media, and consider how you can justify and make a business case for your social media budget

Explore social media content formats and pillars

Once you’ve identified the best platform for driving social engagement, you’ll need to think about the type of content to engage them with.

You’ll discover how to define your content pillars, as well as the topics, areas and social media content formats that interest your customer-base.

Implement your social media content plan

The final week of the course will teach you how to create and implement your content plan.

Social media is a living, breathing space. Your social media content plan will be affected by events in the real world. Accordingly, you will learn how to develop reactive alongside planned content.

With the insight gained from this social media management course, you’ll be ready to create an effective social media content strategy that drives engagement with your audiences.

This digital marketing course is aimed at current or aspiring social media managers.

It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

• Aligning your audience
• Welcome to the course
• Aligning your audience and social platforms
• Paid, owned and earned social media
• Funding your social media channels
• Justifying your budget
• Congratulations
• Defining content pillars and content format
• Week Outcomes
• Defining content pillars
• Content formats
• Congratulations
• Social media content planning
• Week Outcomes
• Planning your social media content
• Peer Graded Assignment: Create your example content calendar
• Reactive and planned social media content development
• Tips for implementing your content plan
• End of the course