Grow and Scale Your eCommerce Business

Build a successful plan for online growth

Having a plan to grow your eCommerce business is crucial. Without a plan for customer acquisition, conversion, engagement, and retention, it’s unlikely that your business will succeed.

On this course, you’ll look at how to put together an effective plan that addresses all of these areas. You’ll set your desired business outcomes and answer the fundamental question of how to make money with your eCommerce store.

Optimise your product pages for SEO

Part of the customer journey is finding the products the customer wants to buy. This course will help you make this whole experience as easy and seamless as possible so that you can design an experience that always leads customers to your desired business outcome.

You’ll assess the customer journey and the sequence of interactions they go through when visiting a site. Then, to improve the discovery of your products, you’ll learn how to create a product page that supports successful searches, both on your site and search engines.

Learn how to effectively boost customer acquisition

Effective customer acquisition is about understanding paid, earned, and owned media and channels.

The course will show you how to drive traffic to your site using these channels and where you should spend your time and money. You’ll evaluate the suitability of different media and look at how you can utilise social channels for eCommerce.

Increase your conversion rates and customer lifetime value

Conversion rate optimisation (CRO) is the process of increasing the number of website visitors you convert into customers. By exploring how best to increase the CRO percentage, you’ll better understand conversion rates in eCommerce and increase your chance of success.

This course has been designed for anyone responsible for eCommerce in their organisation. If you’re new to the role, this is a great course to develop your expertise.

It’s also a good opportunity to upgrade your skills if you’re a small business owner looking to develop the eCommerce channel in your business.

• Growing your eCommerce store
• Welcome to the course
• Introducing the 4Cs
• Choosing customer acquisition tactics
• What are the best customer acquisition tactics?
• Weekly wrap up
• Channels: driving growth by adding new sales channels
• Welcome to Week 2
• Grow your eCommerce store using multiple channels
• Social media as a sales channel
• Google Shopping as a sales channel
• Messaging apps as a sales and customer service channel
• Weekly wrap up
• Turn visitors into paying customers
• Welcome to Week 3
• The importance of a great customer journey
• Conversion rate optimisation: turning visitors into customers
• Improving conversion rates
• Addressing shopping cart abandonment
• Course wrap up