Fundamentals of Marketing Analytics

Gain a competitive edge by learning the fundamentals of marketing analytics. You will discover methods to measure campaigns through platforms such as Google Analytics, Google Search Console and Semrush to help analyze and optimize your strategy.

• Marketing Analytics Fundamentals
• In this lesson, we explain the concept of marketing analytics and provide a general overview of Google Analytics 4, Google Search Console, and Google Tag Manager.
• Strategy for Marketing Measurement
• In this lesson, we explain the importance of measuring your marketing efforts strategically by introducing concepts such as; Awareness stages, AIDA, and the ACED Framework. So that you can effectively measure the success of your digital marketing efforts.
• GA4 Set Up and Reporting
• In this lesson, we show how to install GA4 on your site, best practices for using GA4 reports to analyze your marketing data and also using the Google Analytics Demo Account.
• SEO Dashboard and Google Search Console Integration
• In this lesson, we demonstrate how to incorporate more advanced search information from Search Console into GA4, as well as how to use GA4 and Search Console data to improve what you can utilize in Semrush.
• Tracking and Analyzing Data from Competitors
• In this lesson, we dive into competitor analysis, specifically how you can use Semrush Traffic Analytics to get an edge on the competition.
• Measurement: Organic Search Performance
• In this lesson, you will discover ways to evaluate the effectiveness of your organic search performance using Semrush Position Tracking.
• Measurement: Backlinks
• In this final lesson, you will learn how to examine the success of your backlink strategy using Semrush Backlink Analytics and Backlinks Audit.