Fundamentals of Business Strategy

Use strategic management theory to achieve organisational goals

Strategy helps define a business. It ensures that everyone in the organisation works toward the same goal, and that each employee knows their shared responsibility in achieving company objectives.

On this four-week course, you’ll discover how you can use strategic management theory to help organisations achieve long-term goals.

With this knowledge, you’ll understand the importance of creating a strategy that gives you a sustainable competitive advantage in an increasingly dynamic, global, and interconnected world.

Hone your skills in strategic thinking

You’ll be introduced to the fundamentals of strategic thinking to develop critical skills to use in creating your business strategy.

Delving into the definition of strategy, you’ll learn the importance of setting a vision, mission, and goals for an organisation. With this knowledge, you’ll explore how you can align strategic objectives to benefit all stakeholders.

Develop your strategic management plan

You’ll explore different strategic management approaches that can be used in a diverse range of business contexts. You’ll also critically evaluate the commercial, social, environmental, and ethical factors impacting strategy in modern business.

This understanding will help you develop, implement, and evaluate strategies to increase business profitability.

Create your business strategy alongside industry experts

By the end of the course, you’ll have the skills and knowledge to develop strategic initiatives with expansion and strategic alliances in mind.

Learning from the industry specialists at Sentinel|9, you’ll understand how to create a focused and competitive strategy to help achieve your organisational goals.

This course is designed for business professionals, new and aspiring line managers, or companies that want to provide employees with strategic thinking skills.

• Strategy defined
• Course welcome
• Strategy defined part 1
• Strategy defined part 2
• End of Week 1 wrap up
• Strategic management approaches
• Weekly welcome
• Strategic management approaches part 1
• Strategic management approaches part 2
• Strategic management approaches part 3
• End of Week 2 wrap up
• Corporate planning
• Weekly welcome
• Corporate planning part 1
• Corporate planning part 2
• Corporate planning part 3
• End of Week 3 wrap up
• Business strategy
• Weekly welcome
• Building your firm's business strategy part 1
• Building your firm's business strategy part 2
• Building strategy for the future part 1
• Building strategy for the future part 2
• End of course wrap up