Explore Commerce Strategies

Learn about the trends shaping ecommerce, and the tools and strategies for achieving success.

• Understand the latest trends shaping B2C and B2B ecommerce.
• Use first-party data to make better business decisions and thrive in the digital world.
• Transition to direct to consumer (D2C) and build on the consumer connection to your brand.
• Learn how planning and team alignment accelerate your B2B storefront implementation.

• The State of Commerce
• Assess the State of B2C Commerce
• Examine Trends Impacting B2B Commerce
• First-Party Data for Commerce
• Understand the Importance of First-Party Data
• Personalize Marketing and Online Buying Experiences
• The Direct-to-Consumer Business Model
• Evaluate Your D2C Readiness
• Bring Your D2C Team Together
• Create Customer-Centric Experiences
• Implementing Ecommerce for B2B Businesses
• Assess Business and Customer Needs
• Align Your Team