Entrepreneurial Strategic Management
Offered By: University of New Mexico via Coursera
Course Description
Overview
This course utilizes an inquiry based approach to understanding sources of competitive advantages in companies and other organizations.
Syllabus
- Week 1
- How do we measure the success of a business?
- Week 2
- How does the business environment influence the success of a company?
- Week 3
- How can a company develop unique internal sources of competitive advantage?
- Week 4
- How can you predict which company will win in competition?
- Week 5
- How can companies deal with disruptions in the marketplace? Part 1
- Week 6
- How can companies deal with disruptions in the marketplace? Part 2
Taught by
Doug Thomas
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