Email Marketing eCRM

Offered By: The Open University via FutureLearn

Course Description

Overview

Develop skills to plan, build, and measure successful email marketing campaigns

Learn how to build high-performing email marketing campaigns, from targeting the right audience to email analytics and analysis.

Syllabus

Courses under this program:
Course 1: Email Marketing eCRM: The User Journey
-Learn to use email marketing effectively throughout the user journey to drive engagement and deliver objectives.

Course 2: Email Marketing eCRM: Planning and Tactics
-Learn to plan and implement proven email marketing best practices to help you make the most of your campaigns.

Course 3: Email Marketing eCRM: CRM and Marketing Automation
-Learn how to use advanced email marketing tools such as CRM and marketing automation for effective digital marketing.

Course 4: Email Marketing eCRM: Measurement and Iteration
-Discover how to use email service providers and web analytics to improve your email marketing and drive your business objectives.

Taught by

Daniel Rowles